Project Team Rewards
Literature Review
11
commitment. Their research shows that real commitment can only exist if employees are
intrinsically motivated.
In summary, the extreme reward opponents criticise the whole concept of extrinsic
motivation and accordingly, rewards. They propose to focus on intrinsic motivation since
intrinsic motivation is stronger and deeper. The arguments are supported by empirical
research and Herzberg’s theory. On the first glance, the arguments sound plausible, and
the research looks respectable. However, there is reasonable criticism on this perspective
as shown later in 3.4 Perspective Three: Modest Reward Proponents (p. 13).
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