Project Team Rewards 
Literature Review 
17 
Table 6: Motivation Theories II 
 
The following sections investigate the modest reward proponents view and analyse by 
what factors the reward answers are influenced. 
Theory
Summary
Source(s)
Theory X and 
Theory Y
Developed by McGregor in 1957. There are two kinds of humans: 
Type X 
dislikes work inherently and has to be forced to work. 
Type Y
 likes work and 
actively seeks responsibility if the work conditions are right. The theory implies 
that rewards are only appropriate for type X employees.
Beardwell et al. (2004)
Self Efficacy
Developed by Albert Bandura. Persons with high self-efficacy will believe that they
are able to achieve a goal and a linked reward. In this case, their motivation will be
high. 
Armstrong & Murlis 
(2004)
Equity Theories
Different theories exist that are concerned with employee's perception of fairness. 
If employees feel treated fairly, their motivation is high. Their perception of 
fairness develops from comparisons with other employees and past situations 
and depends on employees' individuality. In addition, reactions to perceived 
unfairness depend on individuality. Adams developed in 1965 the concept of 
distributive and procedural justice. Procedural justice describes if employees 
believe that the procedures for distributing rewards are fair. Distributive justice 
describes if the distribution actually is fair.
Armstrong (2002)
Beardwell et al. (2004)
Furnham (1997)
Wright (2004)
Expectancy 
Theory (VIE 
Theory)
Motivation is the product of three factors. 1. Valance describes the value to 
achieve a goal (e.g. value of the reward). 2. Instrumentality describes the belief 
that one's performance will be rewarded. 3. Expectancy describes the belief that 
one's action will result in the desired outcome. In addition, the individual's ability 
and role perception are important. This theory highly supports the use of rewards. 
The higher the reward, the higher the value (Valance), the higher the motivation (if
the other two factors are high as well).
Armstrong (2002)
Furnham (1997)
Wright (2004)
Porter & Lawler in 
Armstrong (2002)
Guest in Armstrong 
(2002)
Reinforcement 
Theories
The theory basically states that people try to avoid unpleasant consequences 
(punishment / negative reinforcement) and seek pleasant consequences (rewards
/ positive consequences). Hence, incentives and disincentives are proper tools to 
motivate employees.
Furnham (1997)
Armstrong & Murlis 
(2004)
Goal Setting 
Theory
Developed by Latham and Locke. Depending on the source either in 1968 
(according to Wright 2004), in 1979 (according to Armstrong 2002) or 1984 
(according to Beardwell et al. 2004). The theory states that setting goals 
increases performance. The goals have to be SMART (Specific, Measurable, 
Achievable, Relevant, Timely) and the more difficult a goal the higher the 
performance (as long as the goal is achievable). 
Armstrong (2002) 
Beardwell et al. (2004)
Wright (2004)
Value Theories
Several Theories exist. The most popular is by Locke 1976. People value certain 
things and try to get these things. The basic principle is similar to need theories 
but directly explains people's desire for money. Although people do not have a 
direct need for money, they value money. Money satisfies people's needs in the 
same way (person A can buy as much food as person B can buy for the same 
amount of money) but people value this satisfaction different.
Furnham (1997)
Table 6: Motivation Theories II
  
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