Project Team Rewards
Research Design
41
Instead of performing qualitative secondary research, a mixture of qualitative and
quantitative primary research could have been an alternative to answer the research
questions. For instance, the first research question could have been answered by
conducting a survey. The second research question could have been answered by
conducting experiments or maybe in-depth interviews with project managers and project
members. The third question could have been answered again by in-depth interviews or
observing different project teams in action. However, several reasons let the decision for
secondary research seem reasonable. First, from the
moment on, the research questions
were stated and approved by the academic tutors
of this thesis, three
and a half months
were left to conduct the research. This might have been enough time to conduct and
evaluate a survey or
in depth-interviews or experiments but probably not several of them,
which would have been necessary to answer all research questions reliably. Secondly,
good knowledge of secondary data tends to increase the efficiency of primary research
(Stewart & Kamins 1993). This means, by doing the research based on literature, a solid
and holistic fundament is provided for further primary research. If no intensive literature
research had been done, probably the answers to the research questions would have been
less general and holistic.
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